The Sonoma County Harvest Fair is an annual three-day event of great importance to both amateur and professional wine and food producers in this county. Its awards bring with them recognition and opportunities that extend far beyond the borders of our lovely area.
We entered as amateurs in 2010 when we were thinking about starting our business and won first place for Cardamom Apricot, Original took second and Apple Cinnamon took third.
As professionals (ahem!) we have won to date:
- Blueberry Ginger Double Gold
- Original Double Gold
- Apple Cinnamon Double Gold
- Cardamom Apricot Gold
- Orange and Sour Cherry Double Gold
North Bay Biz
Morning Crunch Time
What happens when three best friends decide to turn a shared recipe into a business? If you’re Whitney McEvoy, Irene Gillooly and Susie Falbo, you create award-winning, Sebastopol-based Not Yer Momma’s—delicious, healthful granola that’s perfect for breakfast but also great as a dry snack, as an ice cream or yogurt topping, or sprinkled over fruit and baked for a quick cobbler (we can’t wait to try that last one!).
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North Bay Biz
Home Baked Dreams
We were interviewed about the new California Homemade Food Act.
Not Yer Momma’s Granola
Made in Santa Rosa, this granola has the perfect ratio of oats, nuts, fruits and seeds. There’s no sugar, dairy, salt or other gunk, and flavors include cardamom apricot, blueberry ginger and apple cinnamon.....
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Home-spun Granola Hits It Big
By Joelle Burnette, Rhonert Park Correspondent
It took 30 years and three best friends to create a granola recipe that took top honors at last year’s Harvest Fair.
Now the friends have transformed the family treat into a business and show up at local farmers markets to sell Not Yer Momma’s granola.
For best friends and business partners Whitney McEvoy, Susie Falbo and Irene Gillooly, creating variations of granola was a popular pastime and a healthy way to treat their children as they were growing up....
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"Mouthful" - interview with Michele Anna Jordan
Sunday January 8, 2012
Michele is the food writer for the Press Democrat, author of 16 specialty cookbooks, numerous magazine articles, and host of Mouthful, a Sunday evening hour of discussion about wine and food on KRCB radio. We had a lovely hour of chat with her - her humor and professionalism helped these radio neophytes to relax and forget how many people were listening to us.